One of the key advantages of being an Insomnia franchisee is that from the first day of opening you will be in a position to enjoy all the benefits that the recognition of the Insomnia brand can bring. Insomnia are greatly invested in the success of franchised coffee shops and we are continuing to develop the brand in Ireland and the UK, as well as expanding into new markets in the near future.
We look for candidates who display the following key attributes:
How to Franchise with us
Insomnia has grown from a single coffee shop in Galway in 1997 to an estate of over 170 coffee shops in Ireland and the UK, across a mix of company owned high street coffee shops and through our Franchise partnership with SPAR, EUROSPAR, MACE, Londis, Maxol, and individual high street franchise owners.
With over 25 years of experience in the coffee industry. Insomnia has built a strong and complete business infrastructure and offers extensive franchise support. As a 100% Irish owned company, Insomnia is committed to supporting local businesses by working with Irish supplies including Galway-based Solaris Herbal Tea, Keogh’s Crisps and Broderick’s Bars.
We'll be there to guide you every step of the way!
As franchisor, our responsibility is to provide the support, advice and skills to enable our franchisees to replicate the proven success of the Insomnia Coffee business model within your own franchised coffee shop.
The systems and processes developed for Franchisees are designed to make business easier and help the coffee shops realise its potential commercial success. Additionally, compliance with these standards and procedures guarantees the best possible chance of success.
Our franchise system is a proven footfall driver with both barista and self-service offerings. Our property and development team assist franchisees in store design, store specifications and construction with a flexible footprint ranging from 25sq.m to 100sq.m.
Our training team provides new operator orientation training, including on site support and training both ahead of the coffee shops opening (coffee training, customer services, merchandising and retailing) and continuing with a dedicated franchise business consultant for day to day operations and support to grow and optimise your business.
Insomnia’s customers expect the same high-quality Insomnia experience at whichever coffee shopsthey choose to visit. Our ability to meet this expectation and deliver that experience is founded on the standards we set our Franchisees and ensuring that these are attained and typically exceeded. We expect our Franchisees to deliver the Insomnia experience.
Key to the success of the franchise is constantly recognising the need to develop both products and services to meet the needs of customers. Staying still is not an option and this approach has made the business the success it is today. Our Franchisee’s greatly benefit from our continuous targeted marketing campaigns and innovation with our new product development along with our Seasonal Menu Cycles.
Insomnia voted ‘Retail Franchise of the Year' at the Irish Franchise Association Awards!
Including the initial franchise fee, prospective franchisees are required to have a minimum of €180,000 of investment capital available plus the initial working capital required to establish the business. The start-ups costs can vary, depending on where, when and the size of the coffee shop you’ve decided to open. We will talk you through all of the things that can affect the costs later. But for now, here’s the detail on the fixed costs of the Insomnia Franchise Fees.
Finding a good site for your coffee shop makes all the difference! It is our expectation that potential Insomnia Franchisees will present us with a suitable location for consideration as part of our selective recruitment process. Appropriate Insomnia locations need to have a proven high footfall, a potential to trade over 7 days and a minimum of 150 sq.m. As part of the recruitment process Insomnia will survey and assess the suitability of the proposed site, and our approval is necessary to go forward with the location.
Excited to learn more about the Insomnia franchise opportunity? Please, complete and submit our Expression of Interest Form, and if together we seem like a good fit, we will contact you to schedule an introductory meeting or call.
Next, we’ll invite you to complete an application package. If your application meets our criteria, we’ll continue getting to know each other better. We will share with you some key financial information and KPI’s to facilitate the preparation of your business plan and give you the opportunity to explore the business.
